Lucy Mowatt knows her social media – she has been on her personal journey and now helps others with content and strategy. She knows how time-consuming it is and how easily you get sucked into going off in directions that abandon the essential ‘you’ part of the equation. Why are you posting, who for – are you chasing or engaging? As a blogger, Lucy also reminds us that we don’t own the platforms – we do own our blog and website. Organic authority.