Make it Real Podcast - guest Eleanor Goold

Eleanor Goold is a straight talking business owner with a sense of humour and a fascination with human psychology.

You are in for a great listen.

We cover the core ingredients of what it is that engages and persuades.

We throw out some of the hype and faff and get back to basics – like curiosity and doing what you do.

A few classy references along the way.

We talked about

What really motivates humans

What are brand actually  is

Value and worth and comparison

Power of language

Real storytelling – beyond the hype

Curiosity and psychology

Knowing who you are


Resources mentioned

Copywriter Directory

The Crowd – Gustave Le Bon

The Hidden Persuaders – Vance Packard

Lord of the Flies – William Golding

Connecting with the guest



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