Make it Real Podcast
Jo O'Connell is the owner of Jelly Rock PR and Marketing
In her typically real and generous way, Jo shares loads of behind the scenes secrets of PR! She gives us stories (her own, her client's and other people you have heard of)... and shares strategies that won't break the bank! There is even some chicken talk ... just listen!
What is the Make it Real podcast all about!
Introduction, episodes and shownotes
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Episode #1 is a short introduction to the Podcast - just me - you don't need any show notes for this one!
Brilliant nuggets of wisdom from PR Warrior Trevor Young. We start with real definitions of ‘owned’ versus ‘earned’ content – and PR. Then a deep dive on how showing up as a real person, across all your content, will build relationships on and offline. How do we do this?
What John Espirian doesn't know about LinkedIn, content and relationship building isn't worth knowing! By making your content relevant, interesting – human… you will be building credibility in a far richer way than if you post about your amazing award or new client (with no other story of relevance). It is the conversations that you start that get you noticed!
Content to conversation - Tracey Tait is so easy to talk with! We start talking about her loving a cup of tea, putting the washing out and having normal conversations! We progress to some serious points about not having a rule book, learning from other people’s mistakes and successes and being a bit brave about being real. Great tip for the quieter listeners – how to be real as you turn the spotlight away from you and onto your client or target clients.
Janine Coombes - another very real person talking in a very real way about real challenges and offering real tactics! Love it. Just what is marketing and what is it not? How do you make a very real simple marketing plan? Avoid overwhelm and know when to take or leave advice!
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Here's a real story for you! The music on the podcast...
The intro and outro music tracks are original recordings by a band called GANGALOYA -
I had the amazing adventure of being the singer with the band a few years back - and making up a few lyrics along the way!
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