S2 Episode 26 -  The importance of your 'Crikey Factor'

Darren Slade


What a treat to pick the brains of a business editor for a newspaper group!

Darren Slade is a journalist of 30 years experience who knows a thing or too about what makes a good story. We talk about how businesses can capture the attention of an editor - from the email subject line to the relationship building.

We talk about the need for the human factor and we talk about the changing world of newspapers. Fascinating episode.

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Links to resources mentioned

Fascinating things we talk about

  • Evolving world of news
  • Constant curiosity
  • Looking beyond the obvious story
  • Objectivity and opinion
  • Catching the attention of an editor
  • Relevance factor
  • Power of a good image
  • Darren's tie!

ALL episodes - both seasons

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You also get a tip on how to harness the benefits of being yourself in the business world - a case cracked and an action to try out.

About your host 

Trisha Lewis

That's me!

I love hosting this podcast - trust me that is important if you are thinking of starting one! I love it because I meet and talk with fascinating people. I love it because it combines practical and psychological - with a dollop of human story. 

When I am not loving interviewing and editing ...  I am loving working with fascinating clients - helping them to find who they really are- then be it - then make sure people see it! I help release the REAL them into the world with REAL impact. You could call me a communication coach - but I mentor, direct, facilitate and work on more than public speaking! More of my background story here.