S2 Episode 26 -  The importance of your 'Crikey Factor'

Darren Slade


Overview

What a treat to pick the brains of a business editor for a newspaper group!

Darren Slade is a journalist of 30 years experience who knows a thing or too about what makes a good story. We talk about how businesses can capture the attention of an editor - from the email subject line to the relationship building.

We talk about the need for the human factor and we talk about the changing world of newspapers. Fascinating episode.

Connect with Darren

Links to resources mentioned

Fascinating things we talk about

  • Evolving world of news
  • Constant curiosity
  • Looking beyond the obvious story
  • Objectivity and opinion
  • Catching the attention of an editor
  • Relevance factor
  • Power of a good image
  • Darren's tie!

ALL episodes - both seasons

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You also get a tip on how to harness the benefits of being yourself in the business world - a case cracked and an action to try out.

About your host 

Trisha Lewis


That's me!

I love hosting this podcast - trust me that is important if you are thinking of starting one! I love it because I meet and talk with fascinating people. I love it because it combines practical and psychological - with a dollop of human story. 

When I am not loving interviewing and editing ...  I am loving working with fascinating clients - helping them to find who they really are- then be it - then make sure people see it! I help release the REAL them into the world with REAL impact. You could call me a communication coach - but I mentor, direct, facilitate and work on more than public speaking! More of my background story here.