S2 Episode 16 -  Building Your Credibility Factor

Ben M Roberts

Overview

Loved this chat - humour and practical perfect blend!

DO NOT forget the 'M' - as Ben says there are a lot of Ben Roberts out there! Very few of this Ben though - he is unique.

Ben has a very human, real approach to marketing. He calls out the buzzword-jargon and champions organic growth - earned credibility and engagement. We talk about the practical ways of growing your credibility through blogs, talks, books and interviews. Ben gets very enthused on the topic of leveraging the 'interview era'!

Connect with Ben

Resources mentioned

Zest.is (get your content properly reviewed)

Haro (Help a reporter out)

Response Source (looking for expert contributors)

Fascinating things we talk about

  • The power of 'Earned' marketing - why it should come first 
  • Building your community 
  • Short and Long-term 'wins'
  • Gathering reviews
  • Speaking at events
  • Longevity of good content
  • Ways of leveraging the 'interview era'

ALL episodes - both seasons

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You also get a tip on how to harness the benefits of being yourself in the business world - a case cracked and an action to try out.

About your host 

Trisha Lewis


That's me!

I love hosting this podcast - trust me that is important if you are thinking of starting one! I love it because I meet and talk with fascinating people. I love it because it combines practical and psychological - with a dollop of human story. 

When I am not loving interviewing and editing ...  I am loving working with fascinating clients - helping them to find who they really are- then be it - then make sure people see it! I help release the REAL them into the world with REAL impact. You could call me a communication coach - but I mentor, direct, facilitate and work on more than public speaking! More of my background story here.