IMPACT ingredients


To have real impact you need to develop your imagination muscles. You need to be open to new ways of doing things - continuous curiosity and growth. You need to build your visualisation skills - imagining the impact you have. You become an interesting and interested person when you communicate by using the power of story and questioning. We use the power of 'pretend' - role playing situations and people (you are working with an actor who is very skilled at this).


To have real impact you need to motivate yourself and others. This starts with getting your energy levels right and sorting the gremlins out. Energy is infectious. A person with impact exudes enthusiasm - and that can be done quietly by the way.


People who have real impact when they are in conversation or delivering a talk do not achieve this by accident.  Preparation is like an actor rehearsing - and it frees you up to be in the moment when you communicate - and to have impact you need to be present, listening  and at ease with your message.


This is  not about pouting or posing! To have real impact you need to get people's attention. You need to have them leaning in and hanging on your every word. We live in a world full of distractions - and as humans we make instant judgments often based on non-verbals or vibes that occur even before someone has opened their mouth. Learning the tools of 'attracting' attention in an authentic way is a crucial ingredient of your impact.


You have their attention - but how do you keep it? You keep it by connecting - engaging. To have real impact you need to resonate. This means developing the skill of 'getting out of your head' and 'into their head'. It also means using story and emotion in an authentic way. It means being aware of all the barriers that can instantly break that connection.


This is not about being manipulative or flirtatious! This is about leaving them wanting more. To have real impact you must be aware of the 'less is more' rule. You want them asking questions, keen to know more about you and your message. You want to feel inspired and tempted to try things out. You also want to make it beautifully clear as to how they follow up.