A fun and very thought-provoking conversation between a Star Wars nerd and Captain Kirk fan! Liam Tom is a media and communications consultant who knows about the need for emotional engagement – so we go deep on all things ‘emotion’ in the two space classics. Fun yes – but also highly relevant to us as business owners. Delving into the emotional ingredients of sets and soundtracks and the characters – human and metal – how we connect and care about them. Authenticity and vulnerability – it’s all here, wrapped around with story and nerdiness.