S2 Episode 15 -  Interviewing the Author of 'Content DNA'

John Espirian


What a treat! John is back!

With his brilliant book on the brink of launching, we delved into the content of CONTENT DNA as well as his very REAL experience of what it takes to get a book from concept to launch.

We talk about finding and staying true to your 'shape' - so the people you want to engage really get what you are about - and remember you. This is essential listening.

Connect with John

The book!

Available Amazon from April 21st 2020.

Read it! Leave a review - show John some well-deserved love.

Fascinating things we talk about

  • The power of being consistent and congruent
  • Finding and BEING your 'shape'
  • The 'Life-Cycle' of a book
  • Tips for self-publishing
  • Your Content Diet
  • Building Blocks of your Business DNA
  • Need for Introspection and trusted friends

ALL episodes - both seasons

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You also get a tip on how to harness the benefits of being yourself in the business world - a case cracked and an action to try out.

About your host 

Trisha Lewis

That's me!

I love hosting this podcast - trust me that is important if you are thinking of starting one! I love it because I meet and talk with fascinating people. I love it because it combines practical and psychological - with a dollop of human story. 

When I am not loving interviewing and editing ...  I am loving working with fascinating clients - helping them to find who they really are- then be it - then make sure people see it! I help release the REAL them into the world with REAL impact. You could call me a communication coach - but I mentor, direct, facilitate and work on more than public speaking! More of my background story here.